Content Crafter is more than a news scraper—it’s a creative workspace. From gathering fresh stories from Google news or potential clients’ websites to translating, analyzing, or generating custom responses, the tool gives you full control over how content flows, helping you craft smarter outputs with less effort.

What does Content Crafter actually do?

At its core, Content Crafter pulls the latest stories from Google News based on the keywords you choose. But it doesn’t stop there. The tool organizes everything neatly in a spreadsheet with:

  • 🗝 The keyword you used
  • 📰 Headlines
  • 🔗 Direct links to sources
  • 📅 Publication dates
  • ✍ Full article text
  • 💬 Your own prompts
  • 💡 AI-powered responses

From there, you can run a full workflow step by step (search → collect → extract → analyze → post), or just jump into the parts you need most. Want to check investor info on a company website? Drop in the link, write a quick prompt, and get an instant answer.

💡 How can it help?

Content Crafter was designed to save time and make content workflows smoother. Here’s how:

  • Trend tracking – Monitor your industry by setting up keywords once and letting the tool fetch the latest updates automatically.
  • Content creation – Use built-in AI formulas to generate summaries, rewrite texts, or create social posts directly in your sheet.
  • Lead research – Instead of news, plug in company websites and ask targeted questions like “Does this company list investors?” or “What services do they offer?”
  • Multilingual work – Instantly translate articles into English, Ukrainian, German, or any other language you need.

📌 Examples in practice

Here are a few real-world ways teams use Content Crafter:

  • For marketers:

    Want a LinkedIn post about “AI in logistics”? Add the keyword, pull recent headlines, grab full texts, and feed them into a ready-made AI formula. In minutes, you’ve got a fresh post draft.

  • For sales teams:

    Research a list of potential clients by dropping their links into Content Crafter. With a couple of prompts, you get quick answers like “What products do they sell?” or “Do they have a contact email?”

  • For analysts:

    Set up advanced keyword queries (for example, "AI startup" OR "machine learning" -crypto) and let the sheet pull in the most relevant stories daily to stay ahead of the competition.

✅ Best practices for smooth use

  • Start simple. Use one or two keywords to get a feel for the flow before building complex queries.
  • Use prompts wisely. Be specific—“Summarize this text into 3 key points for executives” works far better than “Summarize.”
  • Don’t overload. Google Sheets has limits—process batches of content instead of thousands of rows at once.
  • Mix & match. You don’t need to follow every step in order—jump in where it makes sense for your task.

Wrapping up

Content Crafter isn’t just a tool for scraping news—it’s a flexible workspace where research, content creation, and automation meet. Whether you’re writing posts, scouting leads, or keeping an eye on trends, this setup keeps everything organized and saves hours of manual work.

Ready to give it a try? Copy the sheet, drop in your keywords, and let Content Crafter do the heavy lifting.